Using Netflix’s ‘The Black Book’ as a case study, this session dives into the role of Africa’s film and creative industries as stewards of rich cultural traditions and powerful drivers of economic growth. Join Editi Effiong, the director of this blockbuster that has captivated audiences across the globe, for an exclusive peek into the process, challenges and triumphs of bringing African stories to a global audience. This session transcends entertainment, sparking a thought-provoking discussion about the future of African storytelling and the resources needed to unlock their full potential as agents of cultural preservation and economic prosperity. Be prepared to be inspired by the transformative power of African storytelling.