Africa’s sports industry is more than just competition—it’s a powerful engine for economic growth, job creation, and global recognition. This keynote session with Didier Drogba will explore how sports serve as a strategic tool for enhancing Africa’s global reputation while fostering economic development and will discuss the role of sports in attracting investments, building local industries, and shaping Africa’s brand on the world stage.

• Didier Drogba, President, Didier Drogba Foundation

• Christian Amouo, Co-Director, Oxford Africa Business Forum