From Afrobeats dominating international charts to African designers showcasing on global runways, these creativesectors are shaping perceptions of the continent and attracting investment. This session will explore how theseindustries can be leveraged to enhance Africa’s global competitiveness.

• KiDi, Ghanaian singer-songwriter

• Adebayo Okelawal, CEO and Creative Director, Orange culture

• Kenneth Kofi Owusu, Oxford MBA Candidate