Shani Senbetta

Chief Operations Officer, Zeleman Communications

Shani Senbetta is Chief Operations Officer of Zeleman Communications, Advertising and Production, the largest communications and advertising company in Ethiopia with over 140 full-time employees. The agency has long-term relationships with Ethiopia’s biggest brands and international organizations from Unilever, Ethiopian Airlines, Coca-Cola, UN Agencies, World Bank/IFC, and many more.

Shani is also founder and CEO of the for-profit social enterprise Kidame Mart, Ethiopia's largest last-mile distribution network, empowering over 8,000 rural female micro-entrepreneurs to earn incomes by selling high impact goods door-to-door in their communities.
Shani has a BA from Georgetown University’s School of Foreign Service, an MBA from Harvard Business School and was a Fulbright Scholar. She is passionate about addressing social problems with innovative private-sector solutions and a strong believer in pan-African collaboration.